sayso campaign hero

say it without saying it.

some things are easier to wear than to announce.

fresh off the press.

see all
no cap

receipts.

★★★★★
wore it to demo day. three investors asked for the link.
ravi
★★★★★
wore it to my performance review. got the number.
dee
★★★★★
bought it the day after the layoff. best severance spend.
sam
★★★★★
stitching is actually chunky. not the sad flat print i expected.
mimi
★★★★★
my manager followed the brand from her personal account.
jo
★★★★★
bought one as a gift, kept it, bought another as the gift.
theo
★★★★★
wore it to my cousin's wedding. table 9 loved it.
marta
★★★★★
my flatmate hasn't left the sofa since it arrived. it fits.
tom
woman in a light blue single until series b cap sitting against a red convertible
ships in 24–48h
free shipping in the us
small-run drops
stitched, not printed
real questions

asked & answered.

will the cap fit my head? +
yes. one-size unstructured cap with a metal buckle strap, adjusts roughly 54–60cm. sits low, dad-cap style — not perched.
how do the tees fit? +
relaxed unisex cut with a ribbed crew neck, xs through xxl. midweight cotton, pre-shrunk, so the size you order is the size it stays.
what size are the socks? +
one unisex size, ribbed crew, fits most. sold as a pair.
is it going to peel or crack? +
no. the caps and the socks are satin-stitch embroidery, not a print or a patch — nothing to flake or lift. the tees are a soft-hand screen print that goes through the wash without cracking.
how do i wash a cap? +
spot clean, or cold hand-wash and reshape while damp, then air dry. the washing machine is where caps go to die.
how do i wash a tee? +
machine wash cold, inside out, with like colours. tumble dry low or hang it. don't iron straight onto the print.
how do i wash the socks? +
machine wash cold with like colours, tumble dry low. skip the bleach — it's the fastest way to turn a white sock grey.
shipping? +
free shipping in the us, no minimum. leaves our us warehouse in 1–2 business days and arrives in 4–7.